Compass.co

Employed & Freelance / Full-time  / Remote / 2017–2020

Screenshot from an online team event in 2019

Compass.co was a marketing analytics app for Shopify. It has been acquired by sage.com in 2017 and was closed in 2020.

Compass was a mostly remote company with their HQ in San Francisco, CA. The rest of the team spread over England, Germany, Hong Kong, Pakistan and Australia.

Main responsibilities

Improving the UI/UX of the dashboards

• Clean up the existing design and build a design system

• Improve the design, flow of the dashboards

• Build new dashboards based on managements requirements — with sketch app

Marketing design

• Implement redesign

• Building landing pages — with unbounce.com

• Create, test and improve ad-banner concepts — with sketch app

Insights Report

The Compass Insights Report was a powerful tool to give shop owners ideas how to improve their shop performance based peer-statistics.

Retain mobile sign-ups

Google analytics showed a large Conversion Rate drop at the data connection step during mobile sign up.

Mobile users were “forced” to connect to their Google Analytics account, we assumed that this was the cause for the high drop-off rate.

Wireframe

Sign-up rates went up about 15% after the improvement

Other

Navigation Redesign

Blue instead of grey for more freshness

Wireframe Sketch of a landing page