A life changing event
This claim helped to ideate measurements across departments
A rebranding concept
Movinga had enough understanding about what the company was good at and where it had to improve. Movinga assisted people to change their life significantly, it was right in front of our eyes, but hardly utilised. Business as usual dominated the daily work. Good ideas and thoughts stacked up across departments.
It was 2023 and Movinga was ripe for a design revamp. The movinga brand had enough design elements worth keeping.
The idea was to use mainly a new angle to plug in and create an easy understanding and value along the touch-points.
Personas have been identified easily by the sales department
Design Process
Looking at the traditions of the trade helped to avoid current trends and allow more emotions
Simple and few design elements allow non designers to work with the brand confidently — providing flexibility not breaking points.
Design Ideas
Clean and friendly
A mobile site that's simple without distractions and welcomes you emotionally
Driver certificates
Convey respect and trust towards their hard work and reflect the trust we have in them. And let the brand be seen more in the public.
Moving Almanach
Brochure with helpful tips from the blog
Moving with kids
Special offers like internet discounts
How to pack efficiently
Postcards with new address
Unfortunately the design could not be realised as shortly after, the company has been bought by the UK competitor Shift. Half a year later it was put into administration and closed down.
“This was really inspirational work. Those involved really believed it could improve the business, help the customers and the team spirit.
I would have loved to see this go live!”